Lilly launches “The Memory Radio Station” across Europe, inviting the public to visually reconstruct fading memories through generative AI

Eli Lilly has unveiled The Memory Radio Station, a travelling public radio station and exhibition dedicated to the memories that shape who we are, with a broader mission of raising awareness around the early signs of Alzheimer’s disease and the value of responding to even the most subtle changes.

Making its debut at Palexpo in Geneva alongside the European Academy of Neurology Congress, The Memory Radio Station will journey through cities across several European countries including Austria, Germany, Italy, and Belgium.

At the heart of the campaign lies an urgent message: every memory is a reason to act. Memories bind us to the people and experiences that define our lives, yet they are inherently fragile, and that fragility is what makes action so necessary. As it moves from city to city, the campaign calls on members of the public to share personal memories, dedicate songs connected to moments that matter, and take part in guided sessions that harness generative AI to give visual form to memories that were never captured in photographs or have begun to slip away.

The campaign arrives at a pivotal time for brain health across Europe, where nervous system disorders have come to be recognised as the leading driver of disability across the continent. Alzheimer’s disease, the most prevalent form of dementia, can strip people of their memories, independence, relationships, and ultimately their futures. Around 9.5 million people in Europe were living with the condition in 2021, a figure projected to climb to 17.5 million by 2050. Despite its growing reach, Alzheimer’s disease continues to be significantly underdiagnosed, with early warning signs frequently dismissed as an ordinary part of growing older.

At the centre of the visitor experience sits Synthetic Memories, a project sitting at the crossroads of community, arts, and technology. Drawing on principles from reminiscence therapy, it uses generative AI to bring personal memories to life visually, including those that were never photographed or have started to fade, offering people a way back to the moments that form their sense of identity. Through the Memory Radio Booth, visitors are invited to tell their stories, which are then translated into prompts that produce images for participants to review and approve before being added to a living archive that expands with each stop on the journey. Interactive installations on brain health and educational resources are also available throughout the exhibition space.

“Memory is deeply personal, but Alzheimer’s disease is a shared challenge that touches millions of families across Europe. With The Memory Radio Station campaign, we want to meet people where they are, in public squares, in conversation, in the songs and stories that shape their lives. Our hope is that by discussing memory openly, we encourage more people to take early changes seriously. Noticing and acting early can make a meaningful difference for individuals and the people who love them,” said Stéphane Epelbaum, Vice President, Medical IBU Neuroscience at Lilly.

“Brain health starts with awareness. By encouraging people to reflect on their memories and engage with them in new ways, we can foster a deeper understanding of how to protect cognitive wellbeing throughout life. Starting a conversation about memories is an opportunity to promote healthier brains for the future,” said Paul Boon, Brain Health Mission Co-Chair at EAN.

“Memories are fragile and connected to deeply personal experiences. They are everyday moments that remain central to our identities and sense of belonging. The Memory Radio Station brings conversations about our memories into public spaces through a new form of memory storytelling using generative AI to visualize them. That is what makes this campaign meaningful to us: memory as a collective conversation, because every memory is a reason for connection. By bringing those stories into public spaces, we hope to create new ways for people to reflect on memory, brain health and what it means to preserve the moments that shape us,” said Airí Dordas, lead researcher at Domestic Data Streamers.

The Memory Radio Station has taken shape through a collaboration between Lilly and Domestic Data Streamers, weaving together scientific expertise in Alzheimer’s disease with capabilities in storytelling and immersive technology. The campaign is an expression of Lilly’s enduring commitment to deepening public understanding of Alzheimer’s disease and fostering earlier conversations around memory changes and brain health.

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Eli Lilly, generative AI, Lilly